Privacy Policy & Notice of Information Practices
Last Updated: April 30, 2025
1. About Us
“Mabie Pharmacy LLC” (referred to in this Policy as “Forward Pharmacy,” “we,” “us,” or “our”) operates from 429 W Cottage Grove Rd, Cottage Grove, WI 53527-9385, USA. We provide websites, mobile applications, and related online and offline products, services, and experiences (collectively, the “Services”).
If you have any questions about this Privacy Policy or our privacy practices, contact us at marketing@forwardpharmacywi.com.
2. Scope of This Policy
This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal information when you interact with our Services. By using the Services, you acknowledge that you have read and understood the practices described here.
3. What Personal Information We Collect
| Category | Examples | How We Collect |
|---|---|---|
| Contact Information | Name, email address, mailing address, phone number | Provided directly by you (e.g., newsletter sign-up, account creation, customer support, surveys) |
| Payment Information | Payment-card number, bank-account details (processed by our third-party payment processor) | Entered at checkout for purchases or service orders |
| Survey / Promotion Data | Feedback, opinions, preferences | Voluntarily provided in forms, questionnaires, contests, sweepstakes |
| Marketing & Communication Preferences | Opt-in/opt-out choices, preferred channels | Collected via sign-up forms and your account or communication settings |
| Log Data | IP address, browser type/version, referring pages, time and date of each visit, time spent on pages, and related analytics | Automatically collected from your browser or device whenever you access the Services |
| Cookies & Similar Technologies | Unique identifiers, device data, browsing behavior | Stored or read on your device when you use the Services |
4. Cookies & Tracking Technologies
We use first-party and third-party cookies, pixel tags, and similar technologies to recognize your device, remember your preferences, analyze traffic, and improve the Services. You may disable cookies through your browser settings; however, some features of the Services may not function properly if cookies are disabled.
5. How We Use Your Information
We use the personal information described above for the following purposes:
- Provide & Improve the Services – to operate, maintain, troubleshoot, and enhance functionality;
- Communications – to send newsletters, promotions, service updates, security alerts, administrative messages, and to respond to your inquiries;
- Marketing & Personalization – to recommend Services or offers that may interest you and measure the effectiveness of our marketing;
- Processing Transactions – to fulfill orders, facilitate payments, and manage billing and collections;
- Analytics & Research – to understand usage trends and user behavior, evaluate Service performance, and develop new features;
- Contests & Promotions – to administer sweepstakes, giveaways, and rewards programs;
- Fraud & Security – to detect, investigate, and help prevent fraud, unauthorized transactions, and other harmful activity;
- Legal & Contractual Compliance – to meet legal obligations, enforce our terms, and defend or advance our legal rights.
6. How We Share Your Information
We may share personal information:
- Service Providers & Vendors – with trusted third parties who perform services for us (e.g., payment processing, data analytics, customer support, marketing). These parties are bound by confidentiality and security obligations and may use data only on our behalf.
- Business Transfers – as part of any merger, acquisition, financing, sale of company assets, or transition of service to another provider (your information may be among the transferred assets).
- Legal Requirements – when required to do so by law, subpoena, or other legal process; or when we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
- With Your Consent – for any other purpose disclosed to you at the time we collect the information or pursuant to your consent.
We do not sell or rent your personal information.
7. Your Marketing Choices
- Opt-Out – You can opt out of marketing emails at any time by clicking the unsubscribe link in each message or by emailing marketing@forwardpharmacywi.com.
- Text Messages – To stop receiving SMS messages, reply STOP to any message or email us as above.
- Cookies – Adjust your browser or device settings to refuse cookies or to alert you when cookies are being sent.
Opting out of marketing communications will not prevent us from sending you transactional or service-related messages when necessary.
8. Data Retention & Deletion
We keep personal information only as long as needed for the purposes described in this Policy, unless a longer retention period is required or permitted by law (e.g., tax, accounting, legal obligations, or to establish or defend legal claims). When we no longer have a legitimate need to process your information, we will delete or anonymize it.
9. International Data Transfers
If we transfer personal information outside the United States, we will do so in compliance with applicable data-protection laws and with appropriate safeguards to protect your information.
10. Security
We use administrative, technical, and physical safeguards designed to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Nevertheless, no Internet or email transmission is ever fully secure or error-free; please take care in deciding what information you send to us.
11. Children’s Privacy
Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us and we will delete the information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page and update the “Effective Date” at the top. Significant changes will be communicated more prominently (e.g., by email or notice within the Services). Your continued use of the Services after any update constitutes your acceptance of the revised Policy.
13. Contact Us
If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us:
Forward Pharmacy
429 W Cottage Grove Rd
Cottage Grove, WI 53527-9385, USA
Email: marketing@forwardpharmacywi.com